Boxing legend Manny Pacquaio and DigiPlus launch a branded digital game series aimed at Filipinos

(AsiaGameHub) –   World boxing champion Manny Pacquiao has signed an agreement with Philippine iGaming platform DigiPlus to launch a new series of games specifically for Filipino players.

Recognized for popular iGaming platforms such as BingoPlus, ArenaPlus, and GameZone, DigiPlus dubbed the development a “new round” for Philippine-based digital entertainment, offering “a robust ecosystem crafted to enhance the Filipino player experience”.

The collection features nine Pacquiao-themed games, “meticulously crafted to reflect Pacquiao’s accomplishments and unyielding fighting spirit”. Leading titles include Super Ace Pacquiao, Pacquiao Fortune and Fortune Gems Pacquiao.

Pacquiao will also serve as “the new face of DigiPlus’ top-tier sportsbook and elite card and table game tournament hub,” the company noted.

Leveraging the name value of a sports icon

Pacquiao is the only eight-division world champion in boxing history and a Philippine national icon. Known in the ring as “Pacman,” he served in the Philippine Senate from 2016 to 2022. He later ran for president, losing in 2023 to Ferdinand “Bongbong” Marcos Jr.

However, the Pacquiao name still holds significant influence. DigiPlus Chairman Eusebio Tanco stated that the new partnership merges “the legendary tale of our boxing hero with a strong technological framework, [to create] an innovative, secure, and genuinely local experience”. This will make DigiPlus and its platforms the first official gaming partners of MannyPay, a Pacquiao-branded payment platform licensed by the Philippine Central Bank.

“This partnership with DigiPlus is special because it was developed with our fellow Filipinos in mind,” said Pacquiao. “Whether through the games that share my story or managing transactions with MannyPay, we are demonstrating to the world what Filipinos can achieve.”